IKEA Kreativ gives customers the confidence, ability, and control to create functionally designed and attractive spaces in a simple, time-saving experience. 1 There has also been a rise in IKEA customers doing more of their home shopping in digital channels and they want to enhance this experience with some of the magic they can find in IKEA stores. The latest IKEA Life at Home report found that over 60% of customers had to significantly change their home function since the pandemic, and 84% of customers say it is important to have control over the space and place where they live. Supporting life at home is more important than ever. The easy-to-use experience aims to inspire customers, unlock their creativity, and help them visualize how furnishings will look, fit, and function in their homes, through lifelike interactive design. IKEA Kreativ’s core technology was developed by Silicon Valley AI specialists, Geomagical Labs, which Ingka Group acquired in April 2020.

IKEA Kreativ combines decades of IKEA life at home expertise with the latest developments in spatial computing, machine learning and 3D mixed reality technologies. The intuitive new experience offers customers the first lifelike, fully integrated way to design and visualize their own living spaces, from computers and smartphones. J– Ingka Group, the largest IKEA retailer, today launches its new, AI-driven digital design experience, IKEA Kreativ.

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